Using Machine Learning to Automate Text Coding
Find out how to easily extract useful insight from text data so you cut your analysis time in half and most importantly optimize your customer experience.
Brand Analytics
There are five key data analysis frameworks for building a strong brand strategy. This eBook tells you what they are and how to use them.
How to Weight Survey Data
This eBook is for everyone who needs to weight survey data and features instructions in Displayr, Q, and R.
DIY MaxDiff
This book will guide you through everything from how to generate experimental designs to how to do an Advanced Hierarchical Bayes Analysis.
DIY Driver Analysis
Key Driver Analysis never fails to give an “AHA” moment, uncovering which attributes have the biggest impact on behavior.
DIY Market Segmentation
A good Market Segmentation is the cornerstone of most marketing strategies. Do it well and you set your clients up for success.
How to Clean Survey Data
This eBook is for everyone who needs to clean survey data and features instructions in Displayr, Q, R, and SPSS.
Data Visualization for Market Researchers
This eBook will help you beautifully visualize data. With twenty-four techniques, and beautiful examples, to help you craft a better story with your data.
Using TURF for Optimizing Product Portfolios
This eBook is for everyone who wants a step-by-step to creating a TURF analysis.
Q versus SPSS Statistics
This white paper is for users of SPSS. It shows how Q increases the quality and speed of market research analysis and reporting.
DIY Correspondence Analysis
This eBook will show you when and how to use the magical technique of correspondence analysis to discover and share stories in data.
