Step one for any MaxDiff is to create your experimental design. It’s the set of instructions about which questions to ask which people. You can create it in Q with the click of a button. Q will coach you through, so you won’t make silly mistakes. It really is that simple!
Q automates all the painful steps of MaxDiff analysis into a series of button clicks. It even coaches you to a better way of doing things, ensuring you get accurate results quickly.​ Easily interpret results with color-coded summaries or extract the utilities as variables and perform other analyses.
Q is also great for reporting MaxDiff results. So you can quickly create visualizations of the MaxDiff, or use your MaxDiff utilities as an input into other analyses like segmentation, TURF, or crosstabs.
Automate manual tasks and create re-usable analysis and reports.
DIY advanced analysis and visualizations.
Manipulate your data with a couple of clicks.
