MaxDiff Software – Choosing the Best Software for your Needs

MaxDiff software: Answering the most frequently asked questions

When should I use MaxDiff analysis?

MaxDiff is useful in situations when simpler techniques – such as asking people to rate things or provide rankings – are considered likely to give poor data.

What problems does MaxDiff solve?

MaxDiff is used to resolve two practical problems with traditional rating scales. First, poor discrimination between alternatives, with respondents in surveys often rating multiple alternatives as very important, or 10, on a 10-point scale and second,  yeah-saying biases, which are a type of response bias, whereby some respondents typically give much higher ratings than others.

What is the end-point of a MaxDiff study?

The end-point of a MaxDiff study is usually a ranking of alternatives in order of preference. For example, if the study is being used for product-concept testing, the goal is to work out the relative appeal of the concepts.

It also provides an understanding differences between people in terms of their preferences for different alternatives. For example, a study examining preferences for product attributes may be designed as an input to a segmentation exercise, looking to find segments of people with different preferences.

What is the best MaxDiff software for generating an experimental design through to analysis of the results?

Q Research Software is the easiest and most flexible tool to create and run a MaxDiff study. Book a demo today.