Q for New Product Development

NPD research done faster and better

Q has all the key New Product Development tools you need to extract meaningful insights: TURF, MaxDiff, driver analysis, penalty analysis, factor analysis/PCA, cluster analysis, latent class analysis, conjoint, and more. Save time by using all the best practise techniques in one app.

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From concept to creation, to testing to optimization

All the key tools you need to extract meaningful insights: TURF, MaxDiff, driver analysis, penalty analysis, factor analysis/PCA, cluster analysis, latent class analysis, and conjoint, and more.

Instantly analyze and report on multiple concepts at once

Needing to report on multiple concept tests? Create the report in Q and use filters to automatically update it with new data – removing the need to start over.

Easily go beyond everyday techniques

Use the most advanced techniques by pointing and clicking while sensible defaults and prompts do most of the thinking for you.

Increase speed

Automate manual tasks and create re-usable analysis and reports.

Find deeper insights

DIY advanced analysis and visualizations.

Easy

Manipulate your data with a couple of clicks.

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Before Q, market research was a very laborious process. Now I couldn’t do my job without it.

NICOLA SCOTT, NICOLA SCOTT CONSULTING

Read Nicola’s story

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