What is the Best Tool for Survey Data Analysis?

Survey data analysis does not have to be a daunting task. Gone are the days where researchers have to calculate statistical significance or know which techniques to use and when. Modern survey data analysis makes this fast and easy so researchers can spend more time finding the story in the numbers.

How do you know how to choose the best tool for survey data analysis? Survey data analysis tools range from basic to advanced and from easy to use to those requiring advanced knowledge and how to code. The ideal tool has features that help you grow your skills and is easy to use.

To help you choose the best survey data analysis tool for your needs, we have put together a comparison table of what we consider to be the main market research tools.

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Survey Data Analysis Software Comparison Table

For most tools, the real difference lies in how advanced the analysis capabilities are and how easy it is for anyone to use it.

	Q	MARKETSIGHT	SURVEY REPORTER	SURVEY MONKEY	SPSS STATISTICS	R
Automated statistical testing	✓	✓	✓	✓	✗	✗
Designed for survey data analysis	✓	✓	✗	✓	✗	✗
Can create lots of crosstabs and tables quickly	✓	✓	✓	✓	✓	✓
Do advanced analyses by writing code or syntax	✓	✓	✗	✗	✓	✓
Easy to do advanced analyses without needing to outsource	✓	✗	✗	✗	✗	✗
Easy to update and automate reports and analysis	✓	✗	✗	✗	✗	✗
24 hour free support with an expert (business days)	✓	✗	✗	✓	✗	✗

Survey data analysis software: Answering the most frequently asked questions

Tableau says that Survey data is notoriously tricky. Is this correct?

No! Survey data is only tricky if you analyze it with the wrong tool. In fact becuase survey data is by its very nature structured data (the structure is created by the way questions are asked), when used with the right analysis tool it means that a huge amount of the analysis can be automated. For example if you use Q, the question type dictates how the data will be presented (e.g, grid, table, percent, average, rank), what significance test will be applied, and the type of advanced analysis you can automatically do – you just need to import the data and Q does the rest for you.

I have completed my survey, what next?

Book in a quick demo of Q and then download a trial. Q is survey data analysis and reporting software. It performs all aspects of the analysis and reporting procedure, from data cleaning and coding through to creating tables and advanced analyses, exporting to Office and creating online reports. And while it is easier to use then most of the tools, it is still statstical software so a demo is recommended to help you unlesh the full power of Q.