Can we talk about how difficult and inefficient Text Analysis tools can be? If you’re like many businesses, you are looking for ways to understand your customers better — and faster. We are all in a state of information overload with people communicating digitally more than ever whether it’s analyzing tweets, reviews, or open-ended responses from a survey. This gold mine of untapped insights then needs to be cleaned and processed before you can conduct your analysis. This is both time consuming and a huge pain for researchers and analysts.
Join our webinar to find out how to easily extract useful insight from text data so you cut your analysis time in half and most importantly optimize your customer experience.
In this 20 minute webinar, we’ll cover how to:
- Automatically code unstructured verbatim text data
- Automatically code structured text data (e.g. spontaneous awareness brand lists)
- Code in a semi-automatic way blending your judgment with machine learning.
We look forward to showing you how we can help researchers and analysts — like you — uncover the stories in their text data faster and smarter.
Presented by Tim Bock, CEO, Q Research Software/Displayr
